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Full Marketing Foundations Offer

69.99 GBP / ~99.99 USD

Marketing 101: Strategy and Distribution

Marketing 102: Optimisation and Sales

Do you want all the marketing skills, knowledge, and abilities that you need to build a successful business in 2021?

Topics Covered:

In Part 1, we'll look at what your marketing model is to help unpick and build your marketing strategy. This includes dissecting your numbers, learning what experience mapping is and how to do it, and understanding conversation rates and scenario mapping so that you can put yourself in your customer's shoes and marketing effectively to what they need.

In Part 2, we'll look at the beliefs and frameworks that underpin your strategies, unpick how they help you communicate with your customer, and how to build them up in an effective way that will ultimately impact your whole strategy and your sales. This includes creating a belief framework, a customer persona, understanding your customer's needs, learning about the buying process, and more - all of which we'll learn how to build into your strategy.

In Part 3, we'll look at Conversation Rate Optimisation and learn about what it is, how to measure it, what tools you need and how to use them, and how all of this relates back to the customer so that you can implement your learnings into your strategy and understand how to better distribute your budget, content, and products.

In Part 4, we'll look at Search Engine Optimisation, what it is, and the elements within it that you'll need to make use of it. That means we'll be looking at why it's important, how to make great content, utilising that content effectively, refining it using metrics, and much more.

In Part 5, we'll look at content creation, which is broken down into content planning and understanding different content types so that you get a holistic, broad, and deeply practical learning experience. We'll discuss when to use different types of content and making your content effective, so that you're prepared to drive traffic to your business.

In Part 6, we'll look at lead acquisition and how to turn those leads into sales. We break down Integrated Marketing Communications, and look at different communications channels that an entrepreneur will need to utilise. Specifically, we take an in-depth look at email communications and social media communications, as well as delving into the concepts of research marketing and remarketing into the mix of skills we cover.

And, you're fully backed by our 7-Day guarantee! You can make a full refund anytime within 7 days after purchase?

What People Are Saying:

The best of the best... I think [Brian's] point of view will last for the next 50 years about the content. Professional and to the point. I`m really glad I know such a great brain of marketing. Note: I've taken more than 50x about marketing and content and you are one of the first...You know what [my pain points are] and you deliver [on] it.

Asem S.

This course was the missing link that I needed to grow my early-stage software company. The classes did an incredible job of taking the latest marketing concepts and breaking them down into actionable strategies with measurable goals.

Tom B.

This is the best marketing masterclass so far. I've taken dozens of online courses in various e-learning websites. No matter you are a beginner or a marketing pro, this course will both give you a ready-to-go checklist for creating your own marketing strategy, and freshen up your marketing skills.

Nano M.

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